Exeed is a premium automotive brand launched by the Chinese company Chery in 2017. It is known for creating high-end vehicles, with its brand identity built around combining European design principles with advanced Chinese manufacturing and technology. Exeed vehicles often partner with global suppliers like Intel, Bosch, and Magna for components.
Brand positioning: Exeed is positioned as a premium and luxury brand under the Chery umbrella, with a focus on safety, quality, performance, and smart features.
Product lines: The brand includes traditional gasoline-powered and new energy (electric and plug-in hybrid) vehicles. Some notable models include the TXL, VX, LX, and the newer Sterra electric and hybrid line, which uses the Exlantix name for some international markets.
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